Rich Vogel has been doing game development for fifteen years. His first five years was doing console development for CD-I, Sega, and PS-1. He started his online career as Senior Producer of Meridian 59 where he helped launch and run the live service. He left 3DO to join Origin in 1997 as Senior Producer of Ultima Online, where he helped launch and run the live service for two years. He is currently co-Studio Director at BioWare Austin. Previously he was VP of Production at Sony Online Entertainment in Austin, and Executive Producer of Star Wars Galaxies. In 2000, Rich joined Sony Online Entertainment as Executive Producer and founded the Austin Studio. He shipped Star Wars Galaxies in 2003 and the first expansion Jump to Lightspeed in 2004. Rich speaks frequently on issues of online world design, online development process, and online community management.