Dr. Ernest W. Adams is a senior lecturer in the Department of Game Design at Uppsala University Campus Gotland in Sweden. He is also a game design consultant and author who has served in the video game industry since 1989. Ernest worked at Electronic Arts for 8 years as a programmer, lead designer, and producer,chiefly on the Madden NFL football series. He has developed online, computer, and console games for everything from the IBM 360 mainframe to the iPhone. He is also a popular speaker at conferences and arts festivals around the world.

Ernest has written six books including the university-level textbook, Fundamentals of Game Design, now in its third edition. He was also the founder and first chairman of the International Game Developers‘ Association. His professional web site is at http://www.designersnotebook.com.